Here are some statistics on social media in 2013
1. The fastest growing demographic on Twitter is the 55-64 year age bracket. For both Facebook and Google+ it is the 45-54 year age bracket. Keep older users in mind when using social media, particularly on these three platforms.
2. 189 million of Facebook's users are 'mobile only'. It's worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users.
3. YouTube reaches more U.S. adults aged 18-34 than any cable network. If you've been putting off adding video to your strategy, now's the time to give it a go. You could start small with simple five minutes videos explaining what your company does or introducing your team.
4. Every second 2 new members join LinkedIn. This is a place where you may want to focus more on new users. Making
your group or community a great source of information and a
newbie-friendly space can help you to make the most out of the growing
userbase.
5. Social Media is the #1 activity on the web (overtaking porn). Putting time and effort into your social media strategy clearly makes sense in light of these stats.
6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook. Although LinkedIn is gathering new users at a fast rate, the number of active
users is lower than most of the biggest social networks around. So more
people are signing up, but they're not participating. This means you're
probably not going to have as good a response with participatory
content on LinkedIn, like contests or polls, as you might on Facebook or
Twitter.
7. 93% of marketers use social media for business.
8. 25% of smartphone owners ages 18-44 say they can't recall the last time their smartphone wasn't next to them.
9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger.
10. 25% of Facebook users don't bother with privacy settings.
Belle Beth Cooper, Huffington Post 22 Nov. 2013
