Mattel (which makes Barbie dolls and other plastic toys) has launched a send-back service. Parents can return children's unwanted toys to the company, so they can be recycled and re-used instead of going to landfill.
Mattel Playback will be available in several countries, including the UK. Initially only Barbie, Matchbox and Mega construction toys will be accepted. The scheme will later be expanded to include other product lines. However it will not accept electronic goods or toys made by other manufacturers.
Material from old Mattel dolls and building bricks will be recovered and used in new products.
Families who want to use this scheme can visit Mattel's PlayBack webpage and fill out their contact details and the product type they are sending back. They will then get an email with a link to a pre-paid shipping label to print out and attach to their package of items, which they can arrange to be collected.
Source: The I newspaper, 18th May 2021 Barbie manufacturer Mattel launches plastic toy send-back service.
